B2B Lead Generation Strategies For Startups You Must Use To Succeed

B2B Lead Generation Strategies For Startups You Must Use To Succeed

Lead generation is one of the toughest tasks for any startup business. As you scale, you need to set certain B2B lead generation strategies in place to build a strong sales pipeline. With little resources compared to corporates, it’s advisable to avoid a long list of trial and errors. Begin with a series of tried and tested (by others) methods.

Lead generation


Here are 9 impactful B2B lead generation strategies for startups that you need to implement:


1. Social Media

While it’s still an arguable topic, social media can be a positive resource for B2B lead generation for startups if used right. Some may consider this a strategy best suited for B2C leads. But if social media marketing strategies are planned and executed well, they can generate leads worth crores.

Create your brand profile on based on where your target audience hangs out the most. LinkedIn, Facebook, Twitter, are some platforms that will help you increase your exposure. Build your brand presence and be active on the platforms you’ve chosen.  


2. Content Offers

The content you’re offering to your audience can turn them into leads. Content that requires people to share their contact details can help you build your own database quickly. Have people signup for your newsletters, eBooks, infographics, tutorials, and so on. You can also increase your reach by asking readers to share informative blogs/articles to access the rest of the pointers.

Ensure that the content you’re sharing with them is useful to them, and will leave a good impact. Interactive posts, or content that makes people remember you will always be appreciated.


3. Simple Signup Forms

Signup forms with over 5-6 fields are a huge turn off. Potential clients who want to signup for a free demo/trial of your product or service will be scared off by the length of it. Ask only what is extremely crucial for you and your team to know. All other information can be obtained later. This is one of the B2B lead generation strategies that is usually overlooked by startups.

A simple form can look something like this:






4. Increase your brand presence

If you’re just starting out, one thing you must do is increase your brand presence. Ensure you’re everywhere. Respond to questions on Quora, answer queries on other pages, comment on articles related to your business, comment on social media posts, etc. Provide applicable solutions to problems to build a good brand image.


5. Use the right Call To Actions

If you’ve written a great blog post, but haven’t added a CTA to it, you’ve wasted a great opportunity. Whether it’s a simple social media post, a comment on an article, or a blog on your own website, the right CTA is necessary to catch your audience’s attention.

Try out various blends of CTAs to see what works best to increase your conversions rates. CTAs are a common point in various articles offering B2B lead generation tips.


6. Content Marketing

Creating relevant and interactive content is another great way to generate leads. How? Let’s take Intelligentsia as an example. They released a series of Brew Guides to help their target audience with simple techniques for free. This helped them drive quality attention towards themselves from an appropriate audience. And the fascinating pictorial guide definitely makes you want to try their coffee.  

Another great example is sumHR. Using their blogging platform, they shared much-needed information regarding HR and how different problems can be solved via a software. They appealed to their target crowd and due to the useful information shared by them, it made professionals want to try out their software too.

While creating content for marketing, ensure you only offer what your target audience is looking for. As per B2B lead generation strategies, bulk information which is unnecessary to them will not push them to see what you’re offering. Some forms of content you can release are articles, guides, tips, infographics, case studies, webinars, videos, and much more.


7. Search Engine Optimization

Search Engine Optimization is a crucial part of B2B lead generation strategies. Good SEO can help you rank well in Google, which directly affects the traffic on your website. If your website is one of the first few links on Google’s search result, people are bound to click on it. But SEO these days is not just about optimizing your page well. It also depends on other factors like how well the design, the content, etc. are and how engaging your signup forms are.  


8. Referral Sales

Several B2B lead generation strategies suggest that existing customers are a fantastic source of generating leads. Many salespersons refrain from asking their clients for referrals in the fear of losing the deal. But studies suggest that the perfect moment to ask your client for a referral is the moment they make a purchase/subscribe to your product. With referral sales, you also have an upper hand. Your client will only refer you to someone that they know will be interested in your service. Additionally, you’re being introduced via a mutual connection directly, which will help establish their faith in you.


9. Email Marketing

Email has been around for decades, and will definitely be around for much longer. Email marketing is listed as a sureshot method in B2B lead generation tips by many experts. We’re not talking newsletters or promotional emails. We’re talking targeted and customized emails sent to a specific set of audience that your product will be of interest to. Also known as marketing automation, sending personlized emails generates a higher ROI than other paid marketing solutions.

Are you a B2B business looking to reach out to decision makers like Founders, CEOs, Directors, etc. to generate relevant B2B leads? Give us a call on +91 92 22 21 17 72 or email us at karthik@leadsforure.in for guaranteed quality leads.

Visit http://www.leadsforsure.in to know more.

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    Posted at 19:46h, 10 July Reply

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  • Nishant Desai
    Posted at 06:42h, 10 August Reply

    Hi Ankkita,
    Well research article. This blog is nicely written with nice piece of information. This will surely help for startup company to lead generation. Thanks for sharing such a nice & informative blog.

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